4.5

Standard 4B

Explain how cultural factors influence political attitudes and socialization.

Learning Objective

Describe the elements of a scientific poll.

ESSENTIAL KNOWLEDGE

Public opinion data that can impact elections and policy debates is affected by such scientific polling types and methods as:

• Type of poll (opinion polls, benchmark or tracking polls, entrance and exit polls)

• Sampling techniques, identification of respondents, mass survey or focus group, sampling error

• Type and format of questions